As a Fairtrade Designated Workplace, Manitoba Liquor Mart is committed to supporting Fairtrade initiatives.
In celebration of National Fairtrade month in October, we will help raise awareness of Fairtrade by sampling a Fairtrade certified wine at select locations from October 13-15 and October 27-29.
Visit a sampling station at a Liquor Mart and discover a new favourite!
Why Fairtrade Wine?
- Growing wine (grapes) is a challenging business: it often relies on seasonal work for harvesting grapes, and specialized equipment to produce wine.
- Workers and small-scale wine growers located in the global south often fall short of earning a stable living from wine production.
- In particular a number of the “New World Wines” produced in South Africa, Argentina and Chile face a host of economic, social and political challenges making it difficult for the wineries to compete on the international market.
- Back in 2003, Fairtrade International began working with small producers in these countries, providing Fairtrade minimum prices to farmers that sell their wine to a trader on fair terms. The Fairtrade minimum price:
- Covers the average cost of sustainable wine production or the market price, whichever is higher.
- Protects farmers against sudden price shifts and enables producers to plan beyond the next planting and harvesting cycle.
- Like other Fairtrade products (coffee tea etc.), Fairtrade certification means:
- The wine was produced in a fair and humane way and meets the Internationally recognized Fairtrade standards.
- Farmers and harvesters are treated with respect, paid a decent wage, and the grapes are cultivated in an environmentally sustainable manner.
What is Fairtrade?
- An independent, third party certification system for goods that are produced in the Global South.
- Its mission is to ensure better prices, decent working conditions and fair terms of trade and to support local sustainability for farmers and workers.
- Products that meet the environmental and social criteria associated with Fairtrade certification place the blue and green Fairtrade mark on their products so consumers know it is a sustainable product.
All 25 Liquor Marts with a WineStation® listed below will be participating in Fairtrade month sampling activities:
- Brandon South
- Bunn's Creek
- Fort Richmond
- Garden City
- Grant Park
- Kenaston Crossing
- Madison Square
- Main & Jefferson
- Portage & Ainslie
- Portage & Burnell
- Portage La Prairie West
- Sage Creek
- Seasons of Tuxedo